The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special\nreference to the leading supermarkets in Jaffna. The objective of the research is to identify the\nimpact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri\nLanka. The research is simply deductive approach to find out the impact between Customer\nsatisfaction and Customer loyalty. Quantitative method is available based on primary data. At\npresent there are 08 numbers of supermarkets functioning in Jaffna district and popular three\nwere selected. Random sampling technique is used to collect the data from customers of\nsupermarkets in selected area. The analysis is carried out using a sample of 240 customers in\nJaffna and only 218 were taken to analyze. ââ?¬Ë?Statistical Package for Social Sciencesââ?¬â?¢ (SPSS)\n22.0 version was used in order to analyze the data. Correlation was used to find the\nconnection between Customer Satisfaction and Customer Loyalty. Also Regression analysis\nis used to predict the value of a variable based on the value of two or more other variables.\nAlso found that about 40 percent connection between Customer Satisfaction and Customer\nLoyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.
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